Portfolio.
THE LINE stand at Cityscape Global 2024 featured within the AGBI.
Lead the content, narrative and executional development of THE LINE stand at Cityscape. Including CGI, real life filming, which was visited by more than 20k people.
Developed the worlds first 1 min long immersive room experience highlighting THE LINE's vision. Partnering with renowned architect firm DMAA. Experienced by 10k people.
Developed and launched THE LINE Progress achieving 2m views and growing.
Launch of sales enablement video for NymCard's Multi-currency product.
Managed and launched NymCard's new website and fully integrated into HubSpot.
Developed NymCard's corporate identity and explainer video for the MENA region.
Delivered a 30-second TVC for the World Cup and aired on DSTV Africa with a reach of ~500m viewers.
Behind The Scenes promo video launched. A strategic initiative designed to humanise the brand and tease the World Cup 2022 ad.
Developed and launched the new TVC across Nigeria and ROA feeds on DStv, SuperSport and Blitz with a collective reachable audience of +100m viewers.
Developed the new market entry PR activity for Ghana.
Launched BetKing Success Stories, a series of videos showing how average Nigerians can set up and run their own shop and be successful.
Launched a CSR campaign in Nigeria designed to give back to the community. This initiative forms one of the core backbones of the BetKing brand.
Launched the first BetKing shop in Kenya.
Launched the BetKing Ionic App in Kenya, driving significant # of downloads.
Launched the Africa Cup of Nations Brand campaign (ATL+BTL) for Betking across Nigeria, Kenya, Ghana and Ethiopia. This was a 360 campaign generating +$3m in GGR.
Created and executed the consumer and commercial GTM strategy for Deliveroo’s new ‘ Pickup ’ product in 11 markets, signing up +2k restaurants and driving +15k orders.
Launched the OOH #Thisissuccess brand campaign in 2017, driving +2.3 million impressions.
Featured on Facebook's Success Stories for leveraging their unique targeting tools to promote Quantum Break and as a result driving a +20% increase in Ad Recall and a 9pt increase in purchase intent.
Launched, adapted and marketed the Career Advice product in 11 EMEA markets observing +100K lift in incremental sign-ups to the service.
Launched a series of 'Product Education' campaigns that directly influenced key performance metrics on LinkedIn. i.e. adding a profile photo will get you 21x more profile views.
Partnered with the research agency Dectech to understand how to drive greater levels of consideration for Deliveroo's subscription product 'Plus'. The recommendations helped increase the subscription rate by +16% and generate an additional £8m in annual revenues.
Worked with the 3rd party publisher Mediatonic to produce the Secrets and Treasure game exclusively for the Microsoft Windows store.
Developed a product education initiative to drive more awareness and adoption of LinkedIn's Video sharing feature.
Facilitated a Member Breakfast to capture the VOC for French LinkedIn members alongside Dan Shapero (Chief Business Officer, LinkedIn).