About.
Profile
I’m passionate about technology and have over 14 years’ experience taking digital products to market. I enjoy tackling complex problems and leveraging data to support my decisions. I’m an experienced team leader, highly adaptable and have worked in the Search, Advertising, Social, Gaming, and Food & Beverage spaces. My achievements to date stem from hard work, dedication, collaborating with different teams, and operating with integrity.
Experience
Head of Social, Content, and Performance Marketing at THE LINE (NEOM)
Managing the outbound marcoms for THE LINE.
Acting CMO at Papel (consultant) - Sep 2023 - Dec 2023
Building the data and marketing framework for fintech transaction across Turkey and MENA. Building a full marketing team in house.
Director of Marketing at NymCard - Jan 2023 - Sep 2023
Building the GTM SaaS strategy for the market, driving MQLs and SQLs across MENA and Pak.
Director of Marketing at KingMakers - Oct 2021 - Dec 2022
Managing the full-stack marketing strategy and execution across brand, pr, comms social and sponsorship across Africa.
Director of Product Marketing, Insights & Experience at KingMakers - Aug 2021 - October 2021
Leading the Product Marketing inbound & Outbound strategy for the Kingmakers group and customer experience/research streams.
Director of Product Growth at Entain - Dec 2020 - Aug 2021
Responsible to grow the Sports business footprint both internally and externally by identifying and actioning on key growth levers that are underpinned by data.
Director of Product Marketing at Entain - Apr 2020 - Dec 2020
Leading cross-functional teams to develop global product roadmaps, product launch strategies and GTM plans to drive commercial growth.
Head of Consumer Product Marketing at Deliveroo - Jan 2019 - Mar 2020
Headed up the global consumer product marketing team looking after the core consumer experience, the subscription product (Plus) and payments.
Senior Product Marketing Manager EMEA at LinkedIn - May 2017 - Dec 2019
Managing the consumer product marketing effort across all EMEA markets to identify, analyse and launch key product features to drive platform engagement.
Senior Product Intelligence Manager (Devices) at Microsoft - Nov 2014 - May 2017
Partnering with Data Sciences teams in Microsoft to build outbound programs that drive sales and engagement for Microsoft's devices (XBOX, Surface etc.).
Business & Strategy Manager at Lift London Studios (Microsoft) - Feb 2013 - Nov 2014
Responsible for managing +$18M operational spend for the studio and driving studio strategy planning for the Free-to-Play business.
Senior Search Analyst at Microsoft - Jul 2009 - Feb 2013
Lead business performance analyst for the Bing consumer and ad search business for the EMEA markets.
Awards
International Collaboration Award (LinkedIn) - 2018
Data & Analytics Award (Microsoft) - 2017
Transforming & Performing Award (Microsoft) - 2016
Patent Discovery Award (Microsoft) - 2014
Team of the year Award (Microsoft) - 2012
Team Citizenship Award (Microsoft) - 2012
Individual Contribution Award (Microsoft) - 2011
Shining Star Award (Microsoft) - 2011
Q3 Excellence Award (Microsoft) - 2010
Q1 Team Champion Award (Microsoft) - 2008
Excellence Award (Microsoft) - 2008